Attorney General Lisa Madigan filed a lawsuit Thursday against a marketing firm alleging the company convinced small businesses into paying for unauthorized advertising in marketing and promotional materials for the SIU men’s basketball team.

Madigan filed the lawsuit in Jackson County Circuit Court against The Eagle Marketing Group LLC, based in Edgewood, Ky., for unfairly inducing businesses to pay for advertising in promotional materials for the Salukis, though the firm is not authorized by the university to use its logos, names, trademarks or in any other way promote the team.

The lawsuit alleges busi-nesses paid more than $300 for a sponsorship fee to be featured in a 2012 team schedule, which was never authorized by the university. Madigan alleges that Eagle Marketing also promised to air television advertisements featuring the businesses, but the ads never aired.

Madigan’s suit also seeks to impose civil penalties on the defendant.

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