Details for Arrowleaf - Ad from 2020-09-09

As you may have heard,
we recently announced that

Family Counseling Center
has become

We are excited to announce that Family Counseling
Center has rebranded to become Arrowleaf.
After months of work to redefine our brand, and messaging,
we are ready to share this news with you. The name
“Family Counseling Center” no longer articulates the
scope and impact of the work we do as an organization.
For years, we’ve done more than counseling, and we’ve
served more than just families in our community. It’s time
for our name and brand to reflect our growth, the people
we serve, our community impact, and the full scope of our
work.
Our new name, Arrowleaf, holds a lot of meaning in our
community. The arrowleaf plant is indigenous to Southern
Illinois and the Shawnee National Forest region. Thriving
in adverse conditions of sand and gravel, this plant is
both beautiful and resilient, just like the people we work
with who overcome adversity and find ways to fulfill their
potential despite the challenges they face.
While our name is changing, our focus is not. We remain
committed to building well-being for Southern Illinoisans
throughout their lives so they can weather life’s storms,
reach their full potential, and help our communities thrive.
We continue to offer 25+ essential programs across
3 areas of focus: Behavioral Health, Developmental
Services, and Community Collaboration.
myarrowleaf.org • 618.658.2611

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