
An employee moves a mannequin displaying a pair of leggings at the Lululemon Athletica Inc. sports apparel store on Regent Street in London, on July 27, 2017.
The pandemic has sparked broad shifts in the clothes people are wearing, boosting some retailers while leaving others behind.
Consumers are swapping out jeans and officewear for yoga pants, sweats and shorts as they work from home and spend more free time there.
That's great news for retailers of athleisure, the casual clothing designed for workouts and everyday wear.
Despite closing stores temporarily because of the pandemic, Lululemon said Tuesday that sales increased 2% to $903 million during the quarter ending August 2, compared with the same period last year. Lululemon was able to make up for temporary closures with sales online, which grew 157% last quarter.
"We are seeing a shift in behavior in terms of working from home, sweating from home and the increased importance of living an active and healthy lifestyle. These trends play to our strengths," CEO Calvin McDonald said on a call with analysts.
Strong women's sales were driven by different styles in shorts, the company said. It said its shorter inseam bike shorts were "resonating very well."
Overall apparel sales declined 34% from March to July from the year prior, including an even more dramatic fall in suits and men's dress shirts, sales of shorts, sweatpants and sports bras increased during that stretch, according to market research firm NPD Group.
"Consumers are leaning toward more of an at-home active lifestyle and using active apparel for everyday purposes, which does not always include exercise," said Maria Rugolo, analyst at NPD Group.
These changes have devastated some retail chains, such as Brooks Brothers, Neiman Marcus, J. Crew and Men's Warehouse parent Tailored Brands. All four have filed for bankruptcy during the pandemic.
But there have been other winners.
Athleta, the athleisure label at Gap, saw sales increase 6% during its latest quarter, despite Gap's sales falling. PVH, the parent of Tommy Hilfiger and Calvin Klein, said athleisure clothing was one of its strongest sellers during its latest quarter. And Dick's Sporting Goods said consumers were gravitating to athletic attire.
"There has been a greater shift toward athletic apparel and active lifestyle [products] with people spending more time working and exercising at home," Dick's CEO Ed Stack said on a call with analysts last month.
Retail analysts predict the shift to athleisure will continue to grow, and companies like Lululemon will take advantage.
"We expect an accelerated consumer gravitation toward fitness [and] wellness apparel," Jefferies analyst Randal Konik said in a research note Tuesday. "We see [Lululemon] emerging even stronger."
Related: Check out photos of some of the most interesting looks from Paris Fashion Week
Paris Fashion F/W 2020/21 Dior

A model wears a creation for the Dior fashion collection during Women's fashion week Fall/Winter 2020/21 presented in Paris, Tuesday, Feb. 25, 2020. (Photo by Vianney Le Caer/Invision/AP)
Paris Fashion F/W 2020/21 Dior

Models wear creations for the Dior fashion collection during Women's fashion week Fall/Winter 2020/21 presented in Paris, Tuesday, Feb. 25, 2020. (Photo by Vianney Le Caer/Invision/AP)
Paris Fashion F/W 2020/21 DIOR

Models wear creations for the Dior fashion collection during Women's fashion week Fall/Winter 2020/21 presented in Paris, Tuesday, Feb. 25, 2020. (AP Photo/Thibault Camus)
Paris Fashion F/W 2020/21 DIOR

Models wear creations for the Dior fashion collection during Women's fashion week Fall/Winter 2020/21 presented in Paris, Tuesday, Feb. 25, 2020. (AP Photo/Thibault Camus)
Paris Fashion F/W 2020/21 DIOR

Models wear creations for the Dior fashion collection during Women's fashion week Fall/Winter 2020/21 presented in Paris, Tuesday, Feb. 25, 2020. (AP Photo/Thibault Camus)
Paris Fashion F/W 2020/21 Chanel

A model wears a creation for the Chanel fashion collection during Women's fashion week Fall/Winter 2020/21 presented in Paris, Tuesday, March 3, 2020. (Photo by Vianney Le Caer/Invision/AP)
Paris Fashion F/W 2020/21 Chanel

Model Gigi Hadid, centre, walks with other models as they wear creations for the Chanel fashion collection during Women's fashion week Fall/Winter 2020/21 presented in Paris, Tuesday, March 3, 2020. (Photo by Vianney Le Caer/Invision/AP)
Paris Fashion F/W 2020/21 Chanel

Models wear creations for the Chanel fashion collection during Women's fashion week Fall/Winter 2020/21 presented in Paris, Tuesday, March 3, 2020. (Photo by Vianney Le Caer/Invision/AP)
Paris Fashion F/W 2020/21 Chanel

Model Kaia Gerber wears a creation for the Chanel fashion collection during Women's fashion week Fall/Winter 2020/21 presented in Paris, Tuesday, March 3, 2020. (Photo by Vianney Le Caer/Invision/AP)
Paris Fashion F/W 2020/21 Chanel

Models wear creations for the Chanel fashion collection during Women's fashion week Fall/Winter 2020/21 presented in Paris, Tuesday, March 3, 2020. (AP Photo/Thibault Camus)
Paris Fashion F/W 2020/21 Valentino

A model wears a creation for the Valentino fashion collection during Women's fashion week Fall/Winter 2020/21 presented in Paris, Sunday, March 1, 2020. (AP Photo/Francois Mori)
Paris Fashion F/W 2020/21 Valentino

A model wears a creation for the Valentino fashion collection during Women's fashion week Fall/Winter 2020/21 presented in Paris, Sunday, March 1, 2020. (AP Photo/Francois Mori)
Paris Fashion F/W 2020/21 Valentino

Model Kaia Gerber wears a creation for the Valentino fashion collection during Women's fashion week Fall/Winter 2020/21 presented in Paris, Sunday, March 1, 2020. (AP Photo/Francois Mori)
Paris Fashion F/W 2020/21 Givenchy

Model Kaia Gerber wears a creation for the Givenchy fashion collection during Women's fashion week Fall/Winter 2020/21 presented in Paris, Sunday, March 1, 2020. (Photo by Vianney Le Caer/Invision/AP)
Paris Fashion F/W 2020/21 Givenchy

A model wears a creation for the Givenchy fashion collection during Women's fashion week Fall/Winter 2020/21 presented in Paris, Sunday, March 1, 2020. (Photo by Vianney Le Caer/Invision/AP)
Paris Fashion F/W 2020/21 Givenchy

A model wears a creation for the Givenchy fashion collection during Women's fashion week Fall/Winter 2020/21 presented in Paris, Sunday, March 1, 2020. (Photo by Vianney Le Caer/Invision/AP)
Paris Fashion F/W 2020/21 McCartney

A model wears a creation for the Stella McCartney fashion collection during Women's fashion week Fall/Winter 2020/21 presented in Paris, Monday, March 2, 2020. (Photo by Vianney Le Caer/Invision/AP)
Paris Fashion F/W 2020/21 McCartney

A model wears a creation for the Stella McCartney fashion collection during Women's fashion week Fall/Winter 2020/21 presented in Paris, Monday, March 2, 2020. (Photo by Vianney Le Caer/Invision/AP)
Paris Fashion F/W 2020/21 McCartney

A model wears a creation for the Stella McCartney fashion collection during Women's fashion week Fall/Winter 2020/21 presented in Paris, Monday, March 2, 2020. (Photo by Vianney Le Caer/Invision/AP)
Paris Fashion F/W 2020/21 Anrealage

Models wear creations as part of Anrealage fashion collection during Women's fashion week Fall/Winter 2020/21 in Paris, Tuesday, Feb. 25, 2020. (AP Photo/Francois Mori)
Paris Fashion F/W 2020/21 Anrealage

A model wears a creation as part of Anrealage fashion collection during Women's fashion week Fall/Winter 2020/21 in Paris, Tuesday, Feb. 25, 2020. (AP Photo/Francois Mori)
Paris Fashion F/W 2020/21 Saint Laurent

Model Kaia Gerber leads other models as they wear creations for the Saint Laurent fashion collection during Women's fashion week Fall/Winter 2020/21 presented in Paris, Tuesday, Feb. 25, 2020. (Photo by Vianney Le Caer/Invision/AP)
Paris Fashion F/W 2020/21 Saint Laurent

Models wear creations for the Saint Laurent fashion collection during Women's fashion week Fall/Winter 2020/21 presented in Paris, Tuesday, Feb. 25, 2020. (Photo by Vianney Le Caer/Invision/AP)
Paris Fashion F/W 2020/21 McQueen

Model Kaia Gerber wears a creation for the Alexander McQueen fashion collection during Women's fashion week Fall/Winter 2020/21 presented in Paris, Monday, March 2, 2020. (AP Photo/Thibault Camus)
Paris Fashion F/W 2020/21 McQueen

A model wears a creation for the Alexander McQueen fashion collection during Women's fashion week Fall/Winter 2020/21 presented in Paris, Monday, March 2, 2020. (AP Photo/Thibault Camus)
Paris Fashion F/W 2020/21 McQueen

Models wear creations for the Alexander McQueen fashion collection during Women's fashion week Fall/Winter 2020/21 presented in Paris, Monday, March 2, 2020. (AP Photo/Thibault Camus)
Paris Fashion F/W 2020/21 Lanvin

A model wears a creation for the Lanvin fashion collection during the Women's fashion week Fall/Winter 2020/21 presented in Paris, Wednesday, Feb. 26, 2020. (AP Photo/Francois Mori)
Paris Fashion F/W 2020/21 Lanvin

A model wears a creation for the Lanvin fashion collection during the Women's fashion week Fall/Winter 2020/21 presented in Paris, Wednesday, Feb. 26, 2020. (AP Photo/Francois Mori)
Paris Fashion F/W 2020/21 Lanvin

Models wear creations for the Lanvin fashion collection during the Women's fashion week Fall/Winter 2020/21 presented in Paris, Wednesday, Feb. 26, 2020. (AP Photo/Francois Mori)
Paris Fashion F/W 2020/21 Lanvin

A model wears a creation for the Lanvin fashion collection during the Women's fashion week Fall/Winter 2020/21 presented in Paris, Wednesday, Feb. 26, 2020. (AP Photo/Francois Mori)
Paris Fashion F/W 2020/21 Kenzo

Models wear creations for the Kenzo fashion collection during Women's fashion week Fall/Winter 2020/21 presented in Paris, Wednesday, Feb. 26, 2020. (AP Photo/Thibault Camus)
Paris Fashion F/W 2020/21 Kenzo

A model wears a creation for the Kenzo fashion collection during Women's fashion week Fall/Winter 2020/21 presented in Paris, Wednesday, Feb. 26, 2020. (AP Photo/Thibault Camus)
Paris Fashion F/W 2020/21 Kenzo

A model wears a creation for the Kenzo fashion collection during Women's fashion week Fall/Winter 2020/21 presented in Paris, Wednesday, Feb. 26, 2020. (AP Photo/Thibault Camus)
Paris Fashion F/W 2020/21 Westwood

A model wears a creation for the Vivienne Westwood fashion collection during Women's fashion week Fall/Winter 2020/21 presented in Paris, Saturday, Feb. 29, 2020. (Photo by Vianney Le Caer/Invision/AP)
Paris Fashion F/W 2020/21 Westwood

A model wears a creation for the Vivienne Westwood fashion collection during Women's fashion week Fall/Winter 2020/21 presented in Paris, Saturday, Feb. 29, 2020. (Photo by Vianney Le Caer/Invision/AP)
Paris Fashion F/W 2020/21 Westwood

A model wears a creation for the Vivienne Westwood fashion collection during Women's fashion week Fall/Winter 2020/21 presented in Paris, Saturday, Feb. 29, 2020. (Photo by Vianney Le Caer/Invision/AP)
Paris Fashion F/W 2020/21 Westwood

Model Bella Hadid wears a creation for the Vivienne Westwood fashion collection during Women's fashion week Fall/Winter 2020/21 presented in Paris, Saturday, Feb. 29, 2020. (Photo by Vianney Le Caer/Invision/AP)
Paris Fashion F/W 2020/21 Mugler

Model Bella Hadid wears a creation for Mugler fashion collection during the Women's fashion week Fall/Winter 2020/21 presented in Paris, Wednesday, Feb. 26, 2020. (AP Photo/Francois Mori)
Paris Fashion F/W 2020/21 Mugler

Models wear creations for Mugler fashion collection during the Women's fashion week Fall/Winter 2020/21 presented in Paris, Wednesday, Feb. 26, 2020. (AP Photo/Francois Mori)
Paris Fashion F/W 2020/21 Off White

Model Bella Hadid poses in front of a car as part of an art installation prior to the Off White fashion collection during Women's fashion week Fall/Winter 2020/21 presented in Paris, Thursday, Feb. 27, 2020. (Photo by Vianney Le Caer/Invision/AP)
Paris Fashion F/W 2020/21 Leonard

A model wears a creation of Leonard fashion collection during Women's fashion week Fall/Winter 2020/21 presented in Paris, Thursday, Feb. 27, 2020. (AP Photo/Michel Euler)
Paris Fashion F/W 2020/21 Leonard

A model wears a creation of Leonard fashion collection during Women's fashion week Fall/Winter 2020/21 presented in Paris, Thursday, Feb. 27, 2020. (AP Photo/Michel Euler)
Paris Fashion F/W 2020/21 Rick Owens

A model wears a creation for the Rick Owens fashion collection during Women's fashion week Fall/Winter 2020/21 presented in Paris, Thursday, Feb. 27, 2020. (AP Photo/Francois Mori)
Paris Fashion F/W 2020/21 Rick Owens

A model wears a creation for the Rick Owens fashion collection during Women's fashion week Fall/Winter 2020/21 presented in Paris, Thursday, Feb. 27, 2020. (AP Photo/Francois Mori)
Paris Fashion F/W 2020/21 Rick Owens

A model wears a creation for the Rick Owens fashion collection during Women's fashion week Fall/Winter 2020/21 presented in Paris, Thursday, Feb. 27, 2020. (AP Photo/Francois Mori)
Paris Fashion F/W 2020/21 Rick Owens

Models wear creations for the Rick Owens fashion collection during Women's fashion week Fall/Winter 2020/21 presented in Paris, Thursday, Feb. 27, 2020. (AP Photo/Francois Mori)
Paris Fashion F/W 2020/21 Marant

A model wears a creation for the Isabel Marant fashion collection during Women's fashion week Fall/Winter 2020/21 presented in Paris, Thursday, Feb. 27, 2020. (AP Photo/Michel Euler)
Paris Fashion F/W 2020/21 Marant

A model wears a creation for the Isabel Marant fashion collection during Women's fashion week Fall/Winter 2020/21 presented in Paris, Thursday, Feb. 27, 2020. (AP Photo/Michel Euler)
Paris Fashion F/W 2020/21 Marant

Models wear creations for the Isabel Marant fashion collection during Women's fashion week Fall/Winter 2020/21 presented in Paris, Thursday, Feb. 27, 2020. (AP Photo/Michel Euler)
Paris Fashion F/W 2020/21 Marant

A model wears a creation for the Isabel Marant fashion collection during Women's fashion week Fall/Winter 2020/21 presented in Paris, Thursday, Feb. 27, 2020. (AP Photo/Michel Euler)
Paris Fashion F/W 2020/21 Balmain

A model wears a creation for the Balmain fashion collection during Women's fashion week Fall/Winter 2020/21 presented in Paris, Friday, Feb. 28, 2020. (Photo by Vianney Le Caer/Invision/AP)
Paris Fashion F/W 2020/21 Balmain

A model wears a creation for the Balmain fashion collection during Women's fashion week Fall/Winter 2020/21 presented in Paris, Friday, Feb. 28, 2020. (Photo by Vianney Le Caer/Invision/AP)
Paris Fashion F/W 2020/21 Watanabe

A model wears a creation for the Watanabe fashion collection during Women's fashion week Fall/Winter 2020/21 presented in Paris, Saturday, Feb. 29, 2020. (Photo by Vianney Le Caer/Invision/AP)
Paris Fashion F/W 2020/21 Saab

A model wears a creation for the Elie Saab fashion collection during Women's fashion week Fall/Winter 2020/21 presented in Paris, Saturday, Feb. 29, 2020. (AP Photo/Francois Mori)
Paris Fashion F/W 2020/21 Saab

A model wears a creation for the Elie Saab fashion collection during Women's fashion week Fall/Winter 2020/21 presented in Paris, Saturday, Feb. 29, 2020. (AP Photo/Francois Mori)
Paris Fashion F/W 2020/21 Browne

A model wears a creation for the Thom Browne fashion collection during Women's fashion week Fall/Winter 2020/21 presented in Paris, Sunday, March 1, 2020. (Photo by Vianney Le Caer/Invision/AP)
Paris Fashion F/W 2020/21 Browne

Models wear creations for the Thom Browne fashion collection during Women's fashion week Fall/Winter 2020/21 presented in Paris, Sunday, March 1, 2020. (Photo by Vianney Le Caer/Invision/AP)
Paris Fashion F/W 2020/21 Akris

A model wears a creation for Akris fashion collection during Women's fashion week Fall/Winter 2020/21 presented in Paris, Monday, March 2, 2020. (AP Photo/Francois Mori)
Paris Fashion F/W 2020/21 Akris

A model wears a creation for Akris fashion collection during Women's fashion week Fall/Winter 2020/21 presented in Paris, Monday, March 2, 2020. (AP Photo/Francois Mori)
Paris Fashion F/W 2020/21 Yudashkin

A model wears a creation for Valentin Yudashkin fashion collection during Women's fashion week Fall/Winter 2020/21 presented in Paris, Tuesday, March 3, 2020. (AP Photo/Francois Mori)