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It’s fine to say, “Dear, ask your Uncle Al about his work as a CPA.” But it’s best to be more systematic. Bloomberg, the world’s largest business news organization, and its fabulous weekly magazine, Bloomberg Businessweek, feature countless companies you and your child have probably never heard of, and those firms have jobs you’ve likely never imagined. Make it a monthly conversation (you can save up a few articles on interesting employers) to discuss what each of you has read.

Businessweek costs $99 a year, so $198 for the two of you. It’s old-fashioned to subscribe to a print publication, but having the thing land in your or your offspring’s mailbox weekly will prod you to have a look. Sound expensive? Think of the $100,000 to $200,000 you’re likely shelling out for college.

The yearly Bloomberg 50 list (Google it) profiles fast-growing employers whose business is often part of a large economic trend. Learn about legal cannabis, direct to consumer retail, the booming world of batteries and more.

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